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SPIDER

The Complete Guide to CTAs


  • Learn the best practices for using CTAs

  • Discover the four types of CTA to increase your conversions

  • Start using the right targeting to get more conversions

Plus, guidelines on how to design your CTAs and some examples of great CTAs for a range of actions.

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Get more Conversions

CTAs can significantly increase the number of conversions you're getting - when you nail them. More conversions = more leads. Similarly, having ineffective CTAs could see you losing out on valuable leads. 

Ensure you know how to make your CTAs effective and use the right targeting to maximise your conversions!

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Why are CTAs important?

 CTAs can make the difference between a casual window shopper and a customer. They are the clear signposts which lead your prospects through your designed buyer's journey, towards a sale.

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In this guide...

The Dos and Don't of CTAs

Designing your CTA

The 4 Types of CTA

And how they increase your conversions

Using the right Targeting

Top CTA Examples

Get Started!

Don’t miss out on the opportunity to nurture and gain the trust of your customers – try an inbound campaign and see the exciting places it could lead you.

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