What goes into a successful Email Marketing strategy
Sending emails is nice, but obviously there needs to be a point to it. Once we have a goal in mind, there are a few things that need to be part of your strategy:
Email Marketing
Email marketing is a powerful tool to communicate with existing clients and connect with new ones.
With the right inbound strategy in place, supported by a comprehensive CRM system, we can help you include email marketing to improve client relations and nurture existing leads through to a sale.
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Nurture leads and customer relationships
Segmented email campaigns allow you to talk to your audience about the things that really matter to them. We can help you identify the best ways to target different areas of your database with highly targeted messaging.
Tailored Email Strategy
Have you ever felt like the thousands of marketing emails and newsletters you send have no impact whatsoever?
You can see your valued customers opening and clicking the links, but no reply or sale? Perhaps a small tweak can make a massive change for you. Email marketing is an opportunity to keep your existing customers up to date and up-sell with loyal customer offers and promotions.
Or if its new business you’re after, adopt a lead generation campaign to grow your client base and nurture your potential leads, increasing the probability of a sale.
At SpiderDigital, our email marketing experts will create a customised email campaign to really make you stand out from your competitors, using high quality designs that reflect your existing branding to ensure you retain and increase your customer base.
Why SpiderDigital?
Whatever your industry or business size, we can curate the email marketing strategy for your end goal. Once we get started, we’ll see an increase in long term customer happiness and retention (which leads to customer referrals) as well as increasing brand loyalty, and nurturing leads.
To get to know your business objectives, we'll typically hold a discovery meeting at our offices in Bristol, so we can get to know the ins and outs of your goals for effective email campaign planning.
We're a Diamond HubSpot Partner Agency and we work with ambitious businesses that are looking for data-driven, strategic email marketing - we're all about the numbers and the bottom line, after all.
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Email marketing strategy boosts click through rate by 1100%
It's no secret that personalisation is a key factor in engagement, and we saw the results that back this up. The new set of automated and personalised emails we created for our client, significantly outperformed their predecessors, across all metrics.
Head to our case study to find out how.
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- Consistency
- Brand alignment
- Clear CTAs
- Useful, purposeful messages
- Regular but not too frequent emails
- Keeping database clean
- Following GDPR and other regulations
- A/B testing
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What to expect from a chat with us
At SpiderDigital, we only work with businesses we know we can help.
So, we'll spend some time with you to start with, just to find out if this is the right conversation to be having.
Then we'll arrange a more in-depth discussion, a deeper dive into your goals and ambitions, to work out how best to get you there. We use a proprietary method of working backwards from your goals, right up the funnel, to identify the tactics and techniques we'd need to use to accelerate your success.
Are you ready to reach out to your customers?