Creating content that ranks highly in Google search results is vital for driving qualified traffic to your website. With so many businesses competing for those top spots, it can be challenging to...

When starting a new website, one of the first key decisions is whether to use a domain or subdomain. This choice can greatly impact branding, search engine optimisation, and long-term growth, so it's...

In 2024, search engines like Google are vital for businesses looking to connect with customers online. Two key options for search engine marketing are SEO (Search Engine Optimisation) and PPC...

When you're browsing the internet, which results do you click on? It's no secret that the top three search engine results receive the most attention. But how can you make sure your website ranks high...

Having a strong online presence is vital for businesses of all sizes. Whether you're a small business owner or part of a larger organisation, establishing a digital footprint can help you reach new...

Inbound marketing is a strategy which focuses on attracting potential customers through valuable content and interactions, rather than interrupting them with unwanted advertisements. 

In today's digital world, having a website for your business is essential, but simply having a website is not enough to succeed in online marketing. Search engine optimisation (SEO) is a critical...

Content marketing has become an essential component of digital marketing efforts for businesses of all sizes. By creating and distributing valuable, informative, and engaging content, businesses can...

As a business owner or marketer, you probably already know that having a strong online presence is vital for your success. However, it's not just about having a website up and running; it's about...

Did you know that 45% of manufacturing businesses feel that they don’t have the skills or resources to produce the marketing content they need? It’s no surprise that more of them than ever are...

When trawling the internet, which results are you most likely to click? It’s said that the top 3 search engine results will receive the most engagement, but it can sometimes seem impossible to get...

So, you’ve decided you’re going to use inbound marketing to generate more leads for your business - fantastic! Now, what tools does that put at your disposal? And which ones should you be focusing on?

Updated October 2020 with two new bonus myths!

Where should you focus your time and money? SEO or PPC?