Every business needs a marketing strategy to be successful in the long run. With a highly competitive industry like e-commerce, it can be even harder to stand out, so tailored marketing strategies...

The strength of your brand in your market will help to determine your business’ success. Anonymity, on the other hand, makes it very difficult to gain traction. After all, consumers need to know who...

Running a business includes making decisions on a frequent basis. These decisions determine the success of your business, which means they shouldn’t be made arbitrarily. In-depth research, meticulous...

Starting a new business is an exciting and nerve-wracking time. Money, time, and valuable resources are on the line to keep it going, but the potential rewards are huge.

Social media as we know plays an important role in digital marketing. Whether you’re selling services or products, platforms such as Facebook, Twitter, Instagram, and YouTube, among others, help...

d You may have heard the term ‘SMarketing” around, but what is it and why does it matter? Can it really contribute to better ROI on your activities?

Over 20 years ago, one of history’s most groundbreaking innovators wrote an essay that would eventually become a cornerstone in the future of marketing. The essay is called Content is King, written...

,With the rise of DIY website builders and easy to use Content Management Systems such as WordPress, it's never been easier to create a simple online home for your business. However, is your Wix...

I won't bore you with a recap of the unprecedented situation we're all in at the moment - there's more than enough news and discussion running around as it is.

These are strange times for anyone working in digital marketing, whether you work in an agency or you're the marketer of your own business. There have never been so many ways to engage with your...