Updated October 2020 with two new bonus myths!

Tone of voice - it's how your business sounds to people who come across your content. It means that you have a consistent style across different platforms and types of media, so that you always sound...

So, you want to polish your social game. To do that you want slick, consistent images for your social posts. But you’re worried about the cost of outsourcing all your graphics every time you want...

As this is a fairly heft post, here's a quick table of contents. 1. Cost 2. Targeting 3. Types of campaign 4. How to use the pixel 5. What conversions should you track As well as being the world’s...

Understanding your customers is the key to building a successful eCommerce business. It’s crucial that you understand why they buy what they buy and what you can do to motivate their buying...

Keeping in touch with your contacts is the key to a successful business. While at first you’re devoted to nurturing leads to turn them into customers, you shouldn’t ignore the after sales...

Growing your business means you must have more. More customers, more sales, and most importantly, more marketing.

Living in a digital age it makes sense for online advertising to be an essential activity when it comes to your business and marketing strategy.

Every marketing effort works towards achieving your business goals. To meet these goals, you need clear plans that are executed properly. And, in order to have an effective marketing strategy, you...

Email marketing is here to stay— and it’s still considered one of the most effective ways of communication. Businesses have long utilised it to nurture leads, attract new customers, and retain...

Every business needs a marketing strategy to be successful in the long run. With a highly competitive industry like e-commerce, it can be even harder to stand out, so tailored marketing strategies...

The strength of your brand in your market will help to determine your business’ success. Anonymity, on the other hand, makes it very difficult to gain traction. After all, consumers need to know who...

Running a business includes making decisions on a frequent basis. These decisions determine the success of your business, which means they shouldn’t be made arbitrarily. In-depth research, meticulous...

Starting a new business is an exciting and nerve-wracking time. Money, time, and valuable resources are on the line to keep it going, but the potential rewards are huge.

Social media as we know plays an important role in digital marketing. Whether you’re selling services or products, platforms such as Facebook, Twitter, Instagram, and YouTube, among others, help...