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Digital Marketing
By: Claudia Heanley
HubSpot is a powerful inbound marketing and sales platform and one of its most useful features is the fact you can integrate so many applications with it.
By: Claudia Heanley
Email isn’t a new thing. It’s not some sparkling, reimagined digital channel that’s had its renaissance. But it is nonetheless important, and arguably, more important than ever. 99% of consumers...
Video
By: Natalie Howells
We talk a fair amount about video, and it's not going anywhere any time soon. But a lot of people think of it as a marketing tool and don't go much beyond that. So, we've rounded up a few more areas...
Digital Marketing
By: Natalie Howells
Is your shop window sparkly and fresh, or grubby and streaked?
SEO
By: Claudia Heanley
Updated October 2020 with two new bonus myths!
HubSpot CRM
By: Natalie Howells
If you're anything like us, you already think HubSpot is awesome. Perhaps you're not there yet, and you're currently investigating the platform (we've got plenty of posts to help you make up your...
HubSpot CRM
By: Claudia Heanley
HubSpot CMS is so much more than just a platform for creating/ developing and then managing your website. One of the reasons why it is so popular is you don’t need to be a developer to create and...
HubSpot CRM
By: Natalie Howells
It's Day One of INBOUND 2020 - HubSpot's big event of the year, and there's so much going on that we'll try to round up some of the key areas for you to know about!
SEO
By: Claudia Heanley
Where should you focus your time and money? SEO or PPC?
HubSpot CRM
By: Natalie Howells
It's pretty clear if you've been here before that we're not only HubSpot Partners, we're also genuine advocates of the platform. So, we thought we'd round up some of the more under-used features of...
HubSpot CRM
By: Natalie Howells
Marketing attribution, revenue attribution, attribution reporting - whatever you call it, here's how to understand the different models and how to use it.
Digital Marketing
By: Natalie Howells
Tone of voice - it's how your business sounds to people who come across your content. It means that you have a consistent style across different platforms and types of media, so that you always sound...
Digital Marketing
By: Claudia Heanley
So, you want to polish your social game. To do that you want slick, consistent images for your social posts. But you’re worried about the cost of outsourcing all your graphics every time you want...
Digital Marketing
By: SpiderGroup
As this is a fairly heft post, here's a quick table of contents. 1. Cost 2. Targeting 3. Types of campaign 4. How to use the pixel 5. What conversions should you track As well as being the world’s...
Digital Marketing
By: SpiderGroup
Understanding your customers is the key to building a successful eCommerce business. It’s crucial that you understand why they buy what they buy and what you can do to motivate their buying...